Sr. Vice President, Marketing, Branding & Sales
Allison Horn serves Excellence Headquarters as the Sr. Vice President, Marketing, Branding & Sales. Accomplished in developing and executing strategies that increase market share and ROI, Horn is directly responsible for National marketing activities as well as all patient access points into the medical practices Excellence Headquarters manages.
Horn joined Excellence Headquarters in 2007. She brings her extensive marketing experience that includes marketing and advertising strategy with significant experience in patient acquisition, market share growth, web and online advertising development tactics and launching of coordinated initiatives with the use of outdoor, direct mail, print, web, TV and radio, as well as corporate affiliate marketing and promotional partnerships. Prior to joining Excellence Headquarters, Horn held numerous administrative positions with Arizona Arthritis and Rheumatology Associates.
In 2013, Horn was named a Finalist for Marketer of the Year by the Phoenix Business Journal and Business Marketing Association of Phoenix in the Large Size Business category for marketing excellence. She has earned some of the highest awards available within Excellence Headquarters, including the Chairman’s and Firefly Awards.
An Arizona native, Horn received her undergraduate degree from Arizona State University and MBA from Grand Canyon University. She is a member of the American Marketing Association (AMA) and Society for Healthcare Strategy and Market Development (SHSMD).